Lufthansa’s Anywake App Gives Sleepy Swedes a Winter Wake-Up Call

Lufthansa Anywake AppIf there’s one thing those of us who live in northern countries can relate to it’s the struggle of waking up in the darkness of winter morning. I’m an admitted snooze button abuser, especially in the winter. Lufthansa released the Anywake app to make the dark mornings a bit brighter for sleepy Swedes by waking them up to the sounds of another city.

Anywake works like a normal smartphone alarm clock app; you set your waking time before you go to sleep and in the morning you’re woken up to the sounds of a randomly selected city.

If you can figure out which city it is within 60 seconds, you’ll win a discount on a Lufthansa flight to that destination. If you can’t solve the challenge, you’ll have to wait until the next day. But at least you’ll be wide awake and mildly frustrated, which is a great way to start the day.

Anywake was developed by DDB STockholm and is available free in the iPhone App Store and Android Market.

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