Macy’s ‘Believe-O-Magic’ AR App Brings ‘Yes, Virginia’ Characters to Life

Macy's Believe O' Magic Augmented Reality AppWith the holiday shopping season lurking just around the corner, Macy’s has released the ‘Believe-o-Magic’ mobile app for iPhone, iPad and Android.

The app uses augmented reality marker technology at special ‘Believe Stations’ within Macy’s stores nationwide to bring the characters from the animated movie ‘Yes, Virginia‘ to life. The app can then be used to capture a picture of the character and your child to create a customized holiday card that can be sent to family and friends directly from the app.

For those not able to visit a Macy’s store, a marker can be printed from the ‘Million Reasons to Believe’ website that provides a sneak preview of the in-store augmented reality experience.

The ‘Believe-O-Magic’ app can be downloaded free for the iPhone or iPad at the iTunes app store or at the Android Market.

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Randy MathesonI am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I’m a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you’re in need of a break, join me over at Madtini.com for a cocktail.

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