With the Ottawa Senators and New York Rangers set to battle it out on the ice at Madison Square Garden tonight, 6 influential Instragram photographers will be documenting the event, before, during and after the game.
The photographers, hosted by Madison Square Garden and Delta will have special access to areas of the arena that not even national press have access to, and have been tasked to document the game in as a creative way as possible. The photos will appear on Instagram and Twitter via the hashtag #NYRDelta, in the Rangers Facebook photo album and on the Rangers’ official fan site blueshirtsunited.com.
Mauricio Parise, Delta’s U.S. manager of brand marketing communications explained on Mashable that the promotion is an example of how social media has changed traditional notions of sponsorship.
“Just having the sponsorship is not enough — we need to make sure we bring it to life, and social channels are allowing us to do that in ways we haven’t been able to in the past,” he says.
The 6 NYC-area photographers with a combined 743,000 plus followers are:
- Steph Goralnick @sgoralnick
- Angeliki Jackson @AstrOdub
- Sam Horine @samhorine
- Brian DiFeo @bridif
- Liz @newyorkcity
- Anthony Danielle @takinyerphoto