Anyone who has ever played with toy cars can tell you that the way you make them go fast, is to make the engine noise yourself. Nissan and their agency TBWA/Hakuhodo have collaborated to create voice-driven versions of radio-controlled four-wheel-drive models based on Nissan’s Fairlady Z Sports Car.
The first race, the Japan GP takes place on November 10 at the Nissan Galley in Yokohama, with visitors controlling the cars with their voice in person. The events will be broadcast live via UStream on the Voice Driver Cup website.
On November 17 (but just for 24 hours), everyone around the world will be able to join in and control the cars from their own computer using their microphone.
I’ll be rehearsing my car engine noises, see you at the starting line.