Mark’s Transit Ads Promote Discounts Based on the Day’s Forecasted Low Temperature

Mark's Temperature Discounts

Weather in the Toronto area this January has been downright frigid, but that’s good news for shoppers as the colder it gets outside the more they can save at Mark’s Work Wearhouse stores. A daily discount is tied to the day’s forecasted low, with a -15 C reading earning people a 15% discount.

The discounts are being promoted on 40 digital displays that display the real-time temperature pulled from data for downtown Toronto from World Weather Online.

The campaign was created by Mark’s agency Sid Lee working directly with Astral Out-of-Home on the execution.

[via Media in Canada]

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