McDonald's Euro 2012 Passion-Meter – An Italian Brother Carries a Secret

McDonald's Passion-Meter Euro 2012

For the past month 16 teams have battled to make it today’s final of Euro 2012, and after all those games it’s come down to Italy versus 2008 champions Spain.

Throughout the tournament, McDonald’s Passion-Meter site has been capturing the screams, shouts and cheers of support from fans around the world. The Irish team made have no wins to show for their effort this year, but they lead the passion-meter over all the other countries.

To commemorate the final, McDonald’s has created a touching story of Guido and Bellino, two Italian brothers traveling from their small town to Kiev for the big game. But Bellino carries a secret.

The McDonald’s Passion-Meter was created by DDB Paris.

France

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