MINI Netherlands Analyzes Test Drive Style for the Perfect Coffee Blend

MINI - How do you drive your coffee?

MINI is extending an offer of free coffee delivery to businesses in the Netherlands. Besides the customized coffee bar built into the back of a MINI Countryman; MINI will bring along a fleet of 6 coffee-coloured cars for employees to test drive.

Data from each person’s test drive will be recorded, analyzed and used to determine the perfect coffee-blend match to their driving style.

The ‘How do you drive your coffee‘ initiative was put together by JWT, Amsterdam.

Netherlands

[via AdRants]

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