Moving Sand Sculpture Promotes National Drowning Prevention Week

Lifesaving Society BC & Yukon - Sand Sculpture

Just as I get home tonight, I turn on the news to a report that a 9-year-old girl is missing n Lake Simcoe. The sad fact is that there has been 57 drowning deaths in Ontario so far in 2012, and I hope this incident doesn’t add to that total. I am not what you would call a powerful swimmer, but my parents required me to take swimming lessons as a kid. As part of that I have always understood the risks and limitations and my ability to stay safe in the water.

The Lifesaving Society of BC and Yukon marked the beginning of National Drowning Prevention Week by hiring artist David Billings create a moving sand sculpture on Kitsilano Beach in Vancouver. The highly detailed sand sculpture shows the sad scene of a grief-stricken mother cradling the body of her drowned daughter. Beside the sculpture was a sign with the message “The Beach Isn’t all Fun and Games – Educate Yourself on Water Safety”.

The promotion was created by Taxi, Vancouver and the video was shot by Dan Barham.

via Marketing


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