4 friends of Pasadena agency Conscious Minds spent two days tossing vinyl albums onto a turntable in order to capture the successful landings you see in the video. The stunts are reminiscent of Ray Ban ‘Never Hide’ video from 2007 (5.1 million views) or Levi’s ‘Jeans Jump’ clip from 2008 (almost 8 million views).
The video went unbranded for a week, but now has been revealed as a promotion for MusicBunk. MusicBunk is an app that helps find out who likes the same music you do and connect with them to share songs and playlists.
While a few people will be shocked by the vinyl abuse, but anyone who’s visited a flea market or swap meet knows there’s enough scratched up vinyl to play around with.