Nike's Facebook Finger Race App Promotes Lunarglide+ Shoe in Russia

Nike Running Russia - Finger Race

Can your fingers go the distance?

You probably should warm up with a few deep-knuckle lunges before you slip your fingers into a virtual pair of Nike Lunarglide+ running shoes on the Nike Running Russia Facebook page.

The app uses your webcam to capture the movement of your fingers and translate it into the forward movement of the shoes. It’s not easy, after a half dozen attempts I only managed a paltry .28 km in 45 seconds. The leading runner so far somehow managed to ‘finger run’ an incredible 39.38 km in just over an hour.

The app was created by Mindshare Russia.

[via Popsop]

Russia

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