Car shoppers with smartphones can access a well designed mobile website by scanning the QR code. The website includes key features, images and a short video of each model. By sharing their current location through GPS or by entering their Zip Code, shoppers can instantly see current offers, inventory and request a quote from that dealership or one nearby.
People often justifiably scoff at the use of QR codes these days as they have been misused more often than not, but I think this particular use makes sense.
Shoppers who have already done research on their desktops want to see the cars in person. They may choose to browse a dealership by themselves, possible after hours while the dealership is closed (I’ve done this myself). Car shoppers can view the cars at their leisure without the intrusion of a salesperson. While some features, such as image gallery or videos make little sense in this scenario, good QR code scanning apps allow the URLs to be saved for later viewing.
In the near future this type of enhanced shopping experience could be triggered by a scannable NFC chip located on the car, however, I think the use of image-recognition has more potential. A mobile app that can check any car photo against a database could serve as a trigger to access new product information, local dealers, etc.
It would be a perfect idea for a company like AutoTrader. Someone sees a great looking car in a parking lot or parked on the street. The user captures the image with their mobile phone, the application checks against the database and displays if anyone or a dealership near your location is selling a car like that. I’m betting someone’s already working on that.