Old Spice Promotes 'Danger Zone' Scent with Interactive Muscle Music Video

Old Spice Muscle Music

Terry Crews seems to be everywhere these days. He’s starred alongside the ‘who’s who’ of action movie icons in the two Expendables movies, as Will McCovy’s bodyguard Lonny Church on HBO’s The Newsroom, and in a series of loud ads for Old Spice.

In a new campaign promoting Old Spice’s Danger Zone, Terry is seated in the middle of a room full of musical instruments that are activated by sensors on his muscles. Once a viewer watches Terry’s version (which consists of a generous amount of banging and shouting), they can take over and record their own version.

The campaign was created by Wieden + Kennedy Portland.


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