Every Beat Matters: OneRepublic Records Song Inspired by the Real Heartbeats of Children

Every Beat Matters - OneRepublic releases song inspired by the heartbeats of children

Every year about 7 million children die before their 5th birthday, mostly from preventable and treatable causes, including pneumonia, diarrhea and newborn complications. Save the Children and Ad Council’s Every Beat Matters campaign uses the power of music inspired by children’s heartbeats to give Americans new ways to help millions more children survive.

At the center of the campaign is ‘Feel Again’, a new song written and recorded by OneRepublic, inspired by the heartbeats of children recorded in Guatemala and Malawi.

‘Feel Again’ can be purchased for $1.29 on iTunes, with proceeds benefiting Save the Children’s Every Beat Matters campaign.

Visitors can help spread the word by tweeting a heartbeat, or by creating an special heartbeat portrait from your Facebook profile pic. The portraits are made up of a visualization of each child’s heartbeat. Seeing their faces and hearing the sound of their strong individual heartbeats really triggered my emotional response.

The campaign was created pro bono by ad agency BBDO, New York, and filmed by Academy Award-nominated directors Sean and Andrea Fine.

USA

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