Online Tool Connects Brazilian Students with American Seniors to Learn English

CNA Speaking Exchange

FCB Brazil has partnered with CNA language school for the “Speaking Exchange” project. The project is helping Brazilian students learn English by connecting them to American seniors for face-to-face online conversations. The pilot was launched at a CNA school in Liberdale ( a district within São Paulo), and connected with seniors at the Windsor Park Retirement Community in Chicago.

The conversations are recorded, then saved to a private YouTube address where it can be evaluated by the instructor.

As you can see from the clip, the relationships between the students and seniors go far beyond simply learning a new language.

Brazil

[via AdWeek]

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