Oxy Australia has launched a stomach churning viral video campaign featuring a sampling of YouTube videos showing young men squeezing (or with the help of a close friend) their untreated pimples. So, be forewarned if you decide to press play on the video that I’ve embedded below.
Adam Ferrier, partner at Naked Communications said the video would “tickle the target market’s interest”.
“The idea came from the simple insight that guys like watching videos of guys squeezing big pimples. It speaks to our target much more authentically than the glossy, cheesy work of Oxy’s big spending competitors. We believe this work will result in mass trial of the brand, and change consumer behaviour towards Oxy,” said Ferrier.
The video points to a web site where visitors can request a free sample.
Many experts advise people against popping their pimples due to the risk of creating a scar or infection when you break through the skin. If you do feel the need to ‘pop’, then this set of instructions may help you out. Don’t forget your camera.
The campaign was created by Naked Communications Australia.