Parkour Athletes Twist and Tumble In Land Rover-less Ad

Land Rover - Above and Beyond - Parkour

The new ad for Land Rover doesn’t show even a glimpse of any of the carmaker’s off-road vehicles. Instead, it features the skills of four parkour athletes from Tempest Free Running demonstrating through their agility how the Land Rover can overcome the challenges of rugged terrain.

The ad was created by Young & Rubicam, New York, and directed by Noam Murro of Biscuit Filmworks. As AdWeek pointed out, Murro produced a similarly inspired ad for Saturn in 2002 titled ‘Sheet Metal‘, in which humans took the place of cars.


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