In June Pffaf Porsche, Canada’s largest Porsche dealer brought a dream car to the driveways of an affluent Toronto neighbourhood, which of course didn’t include mine.
The production crew photographed the Porsche Carrera 911 S in the driveway in front of select homes, before heading back to a makeshift print studio in the back of a plain white panel van.
The photographs were imported into a pre-designed template, printed, trimmed (by hand, with hopefully no fingers lost) and then hand-delivered to the mailboxes and door steps of the chosen homes. Each home essentially receiving a personalized direct mail piece (minus the postage) showing a dream car parked in their driveway.
The agency behind the project is Toronto’s Lowe Roche.