Real-World Angry Birds Game Launched in Barcelona

On May 11, in a promotion for Deutsche Telekom, Saatchi & Saatchi U.K. teamed up with game-maker Rovio to create a real world version of the wildly popular mobile game Angry Birds in Barcelona, Spain.

Angry BirdsA mobile phone in a kiosk acted as the game controller, launching the birds out of the digital display and crashing them into the real-world structures.

You can read more about the mechanics of the experience in this Creativity interview with Greg Brunkalla of Legs, the production company tasked with creating the real-life version of the game.

After watching the video, the iPhone version of Angry Birds seems a little tame.

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