Realistic Polar Bear Roams London to Promote New TV Show Fortitude

No one could blame Londoners for reacting in shock to the site of a very realistic, life size polar bear wandering through the streets of the city. The stunt was organized by agency Taylor Herring, and the polar bear was created by special effects company Millenium FX. The ‘puppet’ was operated by Tom Wilton and Derek Arnold, who had both worked on the production of War Horse.

The stunt was coordinated to promote the premiere of a new TV crime drama Fortitude, set in a small Arctic town where the polar bears may out number the humans.

fortitude_polar_bear

[via Ad Week]

UK

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