Renault Spices Up Clio Test Drives with the Va Va Voom Button

Renault Clio - Va Va Voom Button

A standard test-drive is a pretty ho-hum affair, you’re handed the keys (you may sign a release), and with under the watchful eyes of the sales person, you take a car for a controlled spin around the block.

To demonstrate the excitement of the redesigned Renault Clio, unsuspecting test-drivers were asked to press the “Va Va Voom” button located on the entertainment console in the middle of the car’s dashboard. Once the button has been pressed, the area around the car is transformed into Paris street corner, including a backdrop of the Eiffel tower, actors posing as reunited lovers, cafe customers, street vendors, musicians and (depending on the driver’s gender) a group of shirtless guys or sexy can-can dancers. Did I mention the free baguettes?

The stunt was created by Manning Gottlieb OMD and Scorch London and distributed by Unruly Media.

Two Unsuspecting Girls Take The New Renault Clio For A Test Drive

Two Unsuspecting Guys Take The New Renault Clio For A Test Drive

[via Car Scoop]

UK

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