When I saw this campaign I was reminded of ‘Idiot Paparazzi‘, one of the funniest features on ‘Talkshow with Spike Feresten’. In that skit a group of photographers ambushed normal folks who had a vague resemblance to Hollywood stars.
To help create buzz about the new Samsung NX 200 camera among the trend-conscious Korean youngsters, Samsung launched the ‘Would You Be a Superstar’ campaign. A group of photographers was hired (outfitted with the Samsung NX 200 of course) to act as paparazzi in Sinsa-dong, one of the hottest and fashionable areas of Seoul. After snapping off a series of photographs on the surprised shopper, they slapped a QR code sticker on them and ran off as quickly as they showed up.
When the user scanned the QR code they were directed to a mobile site, where they saw their photograph looking like a magazine cover. The photos were also uploaded to the Samsung Facebook page where an online poll was created to select the most popular photo.
The campaign was created by the Soeul offices of Cheil Worldwide.
via Best Media Info