Samsung UK Recruits 250 David Baileys to Promote NX Smart Camera

Samsung - David BaileySamsung is promoting that their NX smart cameras can turn anyone into a great photographer, maybe even as good as famed UK-photographer David Bailey.

To find out, Samsung are recruiting 250 people in the UK with the name David Bailey. They’ll be supplied with a Samsung NX smart camera, weekly assignments and special personal training from “the” David Bailey. The amateur David Baileys will capture photographs of their daily life to be used in the second phase of the campaign.

A few of the David Baileys have already begun posting examples of their photography.

The campaign was created by Cheil UK.

[via brand-e.biz]

UK

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