Samsung’s Dunbar Edge Experiment asks, which Facebook friends can you really count on?

Robin Dunbar, professor of Evolutionary Anthropology at Oxford University is well-known for his theory that, even in the age of Facebook, the number of people that a person can naturally have a personal relationship with tops out around 150. He further theorizes that 15 out of this group are seen as close friends and only 5 of these are people you feel you can truly rely on.

Samsung Sweden puts this theory to the test with the Dunbar Edge Experiment. Professor Dunbar asks you to consider which of your Facebook friends who can help you out of 5 different scenarios.

Samsung Dunbar Edge Experiment

Samsung Dunbar Edge Experiment

Samsung Dunbar Edge Experiment

Samsung Dunbar Edge Experiment

The product connection is that the Samsung Galaxy S6 EDGE allows you to access your five most important contacts from the edge of the device’s screen. In the end, you may be facing the harsh realization that you need to connect with a more reliable group of friends.

The site was created by DDB Stockholm.

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