By now, the vast majority of sane people know that the end of the world is not coming later this week. But if the predicted doomsday does begin to unfold, SEAT will have the ultimate getaway car standing by for one lucky person.
Getaway to what? I have no idea.
A giant-sized emergency box has been set up outside the Winterthur main station containing a new SEAT Leon FR. Until December 20th at 12:12, people can visit seat.ch/maya and signup to win use of the car until December 28. Or, if the world does indeed end, they keep the car. So, at least the winner has that to look forward to.
The installation was created by the Zurich offices of Saatchi & Saatchi.