Sharpie Showcases Fan Creations in California Wives' Music Video

Sharpie - California Wives

Up-and-coming bands doing co-promotions with major brands is becoming commonplace these days, and this past week Sharpie debuted their project with Chicago band California Wives on the 2012 MTV Video Awards.

The video for ‘Purple’ features the band performing in front of dozens of monitors flashing the artwork that had been submitted to the Sharpie Gallery. Fans can use the Shazam app while watching the music video to get access to a free download of the song.

Shortly after the video premiere, Sharpie launched an interactive site where fans could create their own mashup of the music video by uploading their own images at startwithsharpie.com.

The project was created by the Chicago office of DraftFCB, and was directed by Ben Flaherty.

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