South Australia Tourism Uses Nick Cave Song to Lure Tourists to The Barossa Valley

South Australia Tourism - Barossa: Be Consumed

Not “every” song by Nick Cave & the Bad Seeds is super-creepy. There’s the one about the wild roses down by the river, it only had one murder mentioned in the lyrics.

While the majority of his lyrics do indeed explore the dark side of the dark side of life (so dark I had to say it twice), the last place you might expect to hear lyrics like, “On a gathering storm comes a tall handsome man. In a dusty black coat with a red right hand” would be in ad promoting tourism.

In a clip promoting the Barossa Valley, a major wine-producing region and tourist destination in South Australia, the dark moody lyrics and sounds of Cave’s “Red Right Hand”, first released on his 1994 album “Let Love In” are featured. The song adds an ominous tone to slow-motion scenes of a man carrying dead rabbits, a woman plucking a pheasant, plus bread being baked, sides of beef swaying and milk being “swished” in the dark shadows. All of these scenes lead up to an outdoor feast, that while a bit creepy, still has my mouth watering.

The spot titled “Barossa: Be Consumed” was created by Adelaide agency kwp! and directed by Australian filmmaker Jeffrey Darling. The ad will begin appearing on television networks starting June 2, followed by a digital and print campaign.

[via mUmBRELLA]

Australia

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