Spongebob’s Frozen Face-Off Special to Launch on Twitter

Who tweets from a pineapple under the sea?

Of course it’s Spongebob Squarepants, and this week he may be tweeting more than usual.

Spongebob Squarepants Frozen FaceoffThis week the whole gang at Bikini Bottom will be going Twitter crazy as they tweet around a special Spongebob storyline. The fun begins on Tuesday, July 12 with a tweet from Bikini Bottom Action News that a “wealthy entrepreneur” has offered $1 million to whoever wins The Bikini Bottom Great Sleigh Race.

The trash-talking will start on Twitter leading up to the Spongebob special ‘Frozen Face-Off‘ at 8pm Friday on Nickelodeon. Little does the gang know that while they prepare for the big race, Plankton is scheming to steal the Krabby Patty formula.

This is not the first time that the folks at Nickelodeon has used social media as content around a Spongebob episode. Last January they used Facebook to launch ‘Trenchbillies‘.

You can follow the fun this week by following the Ice Race Cometh Twitter list.

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