The Weetabix Chocolate Spoonsize ‘Dancer’ ad, directed by The Daniels (Daniel Kwan & Daniel Scheinert) for Bartle Bogle Hegarty London debuted during X-Factor on September 12, and has become an instant web hit. The ad (embedded above) features 9 year-old dancer Arizona Snow, chowing down some chocolate Weetabix before ‘popping’ and ‘locking’ around her bedroom with the aforementioned teddy bears much to the amazement of her friends.
The Weetabix YouTube channel features other videos from the shoot including a series of Learn the Dance clips that show viewers how to recreate Arizona’s awesome dance moves. The ‘Making of…‘ video is amazing, showing the behind-the-scenes work by the creative team, puppeteers, choreographer and dancers that went into creating a realistic illusion of breakdancing bears.
And if you’re wondering what the track is, it’s ‘A New World’ by Estonian producer Mord Fustang.