You can expect it to be slithering room only (ugh, I know) when the Bronx Zoo’s Reptile House re-opens in a week or so. The missing 24-inch venomous Egyptian cobra that captured the imagination of the people of New York City and around the world has been found. The snake which was only a few months was found in an dark and quiet area of the reptile house that she originally disappeared from last Saturday.
It was a social media coup for the Bronx Zoo that no one could have planned better if they tried. National and international news coverage with jokes and skits on every late night variety show. The traffic and attention on the recovery of the snake even brought down the Zoo’s website Thursday, leaving administrators to post this message on the home page, “We found our cobra, but lost our websites – Due to extremely high traffic about our Egyptian Cobra, our sites are temporarily unavailable.”
One of the most imaginative and entertaining outlets during the past week was a great @BronxZoosCobra Twitter account that has amassed over 200,000 followers in just 4 days. The Bronx Zoo itself picked up several thousand Twitter followers during the week. Here are a few of my favorite Tweets from the Cobra… or should those be Hisses? (ugh, again)
“If you see a bag of peanuts inexplicably moving along the ground at Yankee Stadium today. Just ignore it. It’s probably nothing.”
“Got a bagel at H & H Bagels on upper west side. When I ordered I said, “I’ll have the snakes on a PLAIN.” He did not laugh. Tough crowd.”
“Does anyone know if the Whole Foods in Columbus Circle sells organic mice?”
“Rockefeller Plaza is amaz….wait…OMG! Tina Fey totally just walked by me! HUUUUGE FAN! #snakeonthetown”
I’m sure no one at the Bronx Zoo ever imagined the volumes of great PR they would get during the snake’s escape, but its great to see that everything has come to a happy ending for everyone. I know where I’ll be heading next time I’m in New York City.