According to stats on the DNA Foundation website more than twelve million people worldwide are enslaved including two million children that are bought and sold in the commercial sex trade. In the US alone, its estimated that more than 100,000 children are sold for sex.
These are just a few of the shocking numbers that many of us are unaware of. The need for awareness is what drove Ashton Kutcher and Demi Moore to take action and launch the Demi & Ashton Foundation to battle child sex slavery worldwide.
This week the DNA Foundation launched the ‘Real Men Don’t Buy Girls‘ campaign on their Facebook page featuring ‘real men celebrities’ such as Drake, Sean Penn, Justin Timberlake, Isaiah Mustafa (Old Spice Guy), Ashton Kutcher himself and more.
The Facebook application features several 30 second videos to choose from including Real Men Know How to Start a Fire, Real Men Walk it Off or Real Men Have a Sense of Direction. I chose Real Men are Distrustful of Robots featuring fellow Canuck real man Drake.
At the end of the video we see several framed pictures of more real men like Tom Selleck, Harrison Ford, Bruce Willis and hey, there’s my picture! The camera pans back to reveal Eva Longoria who tells the world that Randy is a real man. You can see the results here at this permalink.
Awareness of this campaign is extremely important. I love the Facebook application functionality here. Personalizing the video not just with my Facebook profile picture but with Eva Longoria saying my name is genius.
What’s not so awesome
It’s tough to be too critical of a campaign to raise awareness of such as shocking issue. However, I’m am concerned over the lack of any real action on the user’s part in this campaign.
It’s very easy to complete the task, be entertained and move on. Maybe a little too easy. Yes, the user can pass the link to the video on to their friends, but even that seems a little clunky in this campaign.
I find the videos themselves are a little silly and soften the hard-hitting statement of ‘Real Men Don’t Buy Girls’.
What do you think of this campaign? Are they asking too little or is just enough?