To promote the launch, xBox Canada took an Aston Martin Vantage and Mercedes SLS AMG out for a spin around the streets and highways of Toronto. The cars were outfitted with roof signs that read Player 1 and Player 2, giving drivers and pedestrians the illusion that they were watching the game.
The stunt was created by MacLaren McCann Toronto.
The track featured in the video is ‘DRVGS’ by DVBBS.
[via Ads of the World]