“Welcome to our reality”, is a new recruitment campaign from the Swedish Armed Forces that hopes to lure from behind their computer to discover and ‘Like’ the valuable work the Forces are involved with everyday.
Real-world ‘Like’ installations have been set up throughout Sweden at the locations where the Armed Forces have made a real difference, including forest fire fighting, oil spill cleanups, dam building, and of course, guard duties at the Royal Palace of Stockholm. The button on the installation not only captured a ‘Like’ but also an image of the person pressing it. The images are included are posted to the website, and are sorted by date and location.
[via Swedish Ad Beat]