Swedish Family Exchanges Peaceful Sleep Spots in IKEA ‘Night Walkers’ Ad

IKEA Night Walkers

IKEA’s newest ad features a Swedish family that just wants to get a few minutes of peaceful sleep… and some personal space.

Whether it’s dad waking up in the car, mom in the bathtub, or the family dog in the kid’s bed, everyone has colorful, fresh IKEA sheets, pillows and comforters to keep them warm.

It’s too bad IKEA didn’t make pants.

The ‘Night Walkers’ ad is Stockholm-based agency Akestam Holst’s first work for the iconic Swedish brand. The spot was directed by Jesper Ericstam for Social Club.

[via AdWeek]

Sweden

Leave a Reply

Your email address will not be published. Required fields are marked *