For the past few years, Folksam, a Swedish insurance company, has leveraged their Emotional Barometer application to gauge the sentiment of their policyholders and countrymen. Through a series of 20 question type activities the application creates visualizations that show what activities and opinions the Swedish people are passionate about.
A new series of ads have been created to celebrate the passions shared by it’s customers, including Eva Leijonmark who is passionate about her cat Tiger. Folksam and their ad agency Akestam Holst are celebrating Eva and Tiger by creating an ad showing a group of skydiving cats that join together to spell out her name in the sky. All to the tune of R.Kelly’s ‘I Believe I Can Fly’.
While I’m sure no cats were harmed in the making of this green-screened production, I can only imagine the damage done to the production people who dressed the cats in their little skydiving outfits.
[via Daily Picks and Flicks]