Starting Friday, August 12 the show’s characters will face a new challenge as they be interact on Twitter with a mysterious stranger who seems to know a little too much about the secrets of the town.
The seven-episode story-arc will feature events that play out both within the show and through the Twitter profiles of brothers Vince (@VinceHaven) and Dave Teagues (@DaveHaven), owners of the Haven Herald and the unknown someone tweeting as @ColdInHaven.
Extending a TV show into another medium is not a new concept. The term Transmedia has begun to be used to describe a story being told across several different mediums. Just last month the producers of Spongebob Squarepants had several of the show’s characters on Twitter leading up to the Frozen Face-Off special episode. Over the last two weeks, Samsung and Intel sponsored the social experience Inside.
As a proud Nova Scotian I can’t end this post without pointing out that Haven is shot in and around the towns of Chester and Luneburg, on Nova Scotia’s south shore.