Syfy Channel Weaves Twitter Into Haven Storyline

HavenOn the Syfy Channel’s popular show ‘Haven‘ the citizens of a small Maine town are affected by a wide range of supernatural afflictions dubbed ‘The Troubles’.

Starting Friday, August 12 the show’s characters will face a new challenge as they be interact on Twitter with a mysterious stranger who seems to know a little too much about the secrets of the town.

The seven-episode story-arc will feature events that play out both within the show and through the Twitter profiles of brothers Vince (@VinceHaven) and Dave Teagues (@DaveHaven), owners of the Haven Herald and the unknown someone tweeting as @ColdInHaven.

Extending a TV show into another medium is not a new concept. The term Transmedia has begun to be used to describe a story being told across several different mediums. Just last month the producers of Spongebob Squarepants had several of the show’s characters on Twitter leading up to the Frozen Face-Off special episode. Over the last two weeks, Samsung and Intel sponsored the social experience Inside.

Haven viewers can follow the story on Twitter with the hashtag #HavenNews or by following the individual Twitter accounts. Haven is broadcast here in Canada by Showcase.

As a proud Nova Scotian I can’t end this post without pointing out that Haven is shot in and around the towns of Chester and Luneburg, on Nova Scotia’s south shore.

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