Earlier this month Chicago Bulls’ superstar Derrick Rose was travelling around Europe as part of Adidas’ “D-Rose Tour”. When the tour reached the UK, agency TBWA constructed a pop-up store in the London borough of Hackney stocked with hundreds of pairs of D Rose 3.5 shoes. (remember when we simply called these sneakers?)
To bring home a pair of shoes, the aspiring basketball players simply had to grab them off the shelf. However, the shelf was located high above the floor at the height of a basketball net.
[via The Denver Egotist]