Air Canada Surprises Expats in London Pub with Flights Home for the Holidays

It’s not uncommon to hear about airlines bringing tears to people’s eyes. But, that’s usually the result of being bumped from a flight, getting gouged with unexpected fees or just bad customer service.

It couldn’t have been easy for Air Canada to watch WestJet Airlines’ holiday video viral success, the most recent effort “WestJet Christmas Miracle: Spirit of Giving” released just this past weekend with 1.5 million views so far. This morning Air Canada has responded with a sentimental video effort of their own.

In the clip two Air Canada pilots visit the Maple Leaf – a London pub popular with expat Canadians – and reward everyone there with round-trip tickets back home to Canada for the holidays.

The stunt and clip were developed by JWT Canada and promoted through PR and social.

Read more: http://strategyonline.ca/2014/12/04/the-gift-of-home-courtesy-of-air-canada/#ixzz3KxnnFYh6

[via Globe & Mail]

Canada

WestJet Brings Christmas Miracle to a Small Dominican Republic Village

In 2013 WestJet ‘nailed it’ with the video ‘WestJet Christmas Miracle: real-time giving‘, which featured passengers telling a blue-suited Santa Claus what gifts they would like for Christmas. While the flight was in the air, WestJet employees on the ground scrambled to find all the gifts, surprising the passengers upon arrival.

Since being posted the video has amassed over 36 million views, and won two Cannes Lions for agency studio m.

This year, WestJet and studio m brought the Christmas Miracle concept to the small community of Nuevo Renacer, near Puerto Plata, Dominican Republic. Since 2012, WestJet and its employees have worked in the area with Canadian charity Live Different to build new homes for several deserving families.

Why We Did It

[via WestJet blog]

Canada

British Airways Digital Billboards React to Aircraft Flying Overhead

British Airways - 'Magic of Flying' Digital Billboards

This outdoor digital billboard created for British Airways by Ogilvy 12th Floor is certainly an inspired example of real-time advertising.

The digital billboards — part of the airline’s ‘Magic of Flying’ campaign — are located in Chiswick and Piccadilly and interact with British Airways aircraft flying overhead.

The billboards use custom-built surveillance technology, that track the plane flying overhead, interrupting the normal rotation of the billboard with an image of a child pointing at the plane as it passes over.

The billboard displays the flight number and the destination it’s arriving from, along with information such as the lowest available fare or the temperature at that location.

[via Marketing Week]

UK

JetBlue's Election Protection – Win a Flight Out of the Country if Your Guy Loses

JetBlue - Election Protection

JetBlue has just launched Election Protection 2012, a solution for all the loud mouths who are quick to threaten to ‘leave the country’ if their candidate doesn’t win.

Starting October 3, participants can choose their candidate and one of the eligible destination that JetBlue flies. If your chosen candidate loses on November 6, your name will go into a draw to win 1 of 1,006 certificates for airfare from the US to one of the 13 eligible destinations in the Caribbean, Central America and Colombia. And yes, they were round-trip tickets, so you can fly home rested and relaxed after some quality time away from politics.

The data of both party choices and destination are tracked and displayed on the site at jetblueelectionprotection.com.

But remember my American friends, on November 6 get your butt out there and vote for real.

USA

KLM promotes 'Meet & Seat' Program with Celebrity Seatmate Contest

KLM Meet & Seat programEarlier this year Dutch airline KLM introduced a ‘Meet & Seat‘ program. Passengers who connected their Linkedin or Facebook to their booking could see the profiles of other passengers who had also chose to share their profiles. Connections could be made to get together prior, during or after the flight… and it was widely panned as being ‘really’ creepy.

Meet & Seat is still around, and KLM is promoting the program with ‘Ne My Guest’, a contest where you can not only win a great trip to a cool destination, but you can also choose a well-known Dutch celebrity to sit beside you on the flight.

You (and a friend, I assume they have to sit somewhere else on the plane) can join footballer Ruud Gullit on a trip to London to watch a Chelsea game; party backstage with DJ Armin van Buuren (somewhere) in the US, fly with supermodel Yfke Sturm to Couture Fashion Week in New York, attend the La Biennale Film Festival in Venice with actor and director Jeroen Krabbe, designer Hella Jongerius at the Oranjebaum Exhibition in Berlin, or finally join the first Dutch astronaut Wubbo Ockels (best name ever) for a space flight training mission.

KLM is on a winning streak of very creative initiatives over the past year including a day when they gathered together 140 employees to tweet replies, added 4000 of their Facebook fans photos to a plane and hosting a dance party on a plane at 35,000 feet to promote a new Amsterdam-Miami route.

Netherlands