Gillette brought out Argentinean football star Sergio Aguero to answer fan’s tweets by kicking balls against a net-sized keyboard.
At one time or another, I’m sure that most of us have heard the story about the goose that laid the golden egg. But have you heard about the one about hen that lays bottles of wine?
In a new ad created by Del Campo Saatchi & Saatchi for AB Inbev’s Andes Barley Wine, a man discovers that his hen does just that.
While the hen looks more than a tad uncomfortable with the process (and I’m hoping that no hens were harmed in the production), the man is soon off to dazzle and amaze his friends. But unfortunately, good things seldom last.
Now, let me think. What kind of wine goes perfect with chicken?
[via Little Black Book]
Individuals and companies have been even known to purchase huge blocks of fake Twitter followers to try to bolster their social media credibility. Other individuals have deleted part or all of their following to try to reconnect with the audience that truly matters to them.
On August 16, Argentine soccer star Burrito Martinez of the Boca Juniors, surprised everyone by announcing, “Hoy dejé mis 92.112 seguidores para volvermelos a ganar jugando cada partido como el primer partido.”, which in English would read, “Today I erased my 92,112 followers with the idea of winning them back by playing every match as if it were my first.”
The bold move was part of a Nike ad campaign dubbed “Bautismo” (Baptism in English) in which the team were encouraged to play every game as if it was their first. Thanks to the publicity of his bold move, he immediately began to rebuild his Twitter following and has already attracted more than 45,000 followers in two weeks.
The campaign was created by BBDO Argentina.
[via The Denver Egotist]
Sometimes I can’t decide whether projects like this one are brilliant or ridiculous. Maybe it’s a little from column A, a little from columnb B. What I am sure of is that everyday something wildly creative and unexpected is being produced the ad agencies in Brazil, Argentina and Colombia.
In this case, Ogilvy Argentina and Huggies spent 4 months developing a belt that replicates the baby’s movements and kicks in real-time from the mom’s belly to the dad’s belly. There’s no mention whether the belts would be used beyond the development of this ad.
The belts look a bit silly, but the dad’s in the video look genuinely touched by the experience.
[via Creative Criminals]
This TV spot for BGH air conditioners features a man who hates summer. No, this guy ‘really, really’ hates summer.
He especially hates the heat of summer, but he has hate left over for the sweaty people, armpits, pissed-in pools, rancid smells and more. He hates summer so much that he imagines what if tanning oil was actually gasoline, and how it would burn them all to hell.
But, thanks to BGH air conditioners, Argentinians can enjoy their summer and be safe from this guy… at least until the weather cools off.
The ad was created by Del Campo Saatchi & Saatchi, who previously promoted BGH air conditioners with a commercial featuring dads in their underwear.