UK Band Partners With Mobile Stargazing App to Debut New Single

Metronomy debuts new song in Night Sky app

To get a first listen to UK electronic band Metronomy’s new song, fans will have to search the heavens to find it.

In an inspired promotion, the group has partnered with stargazing app Night Sky to debut their new track titled “I’m Aquarius”.

On Monday, November 11 Night Sky users will receive a notification to update the app. Once updated, users scan the sky looking for the constellation of Aquarius to unlock the song.

The Night Sky app is available for the both Android and iOS platforms.

[via Prote.in]

UK

Luna Corona Billboard Captures the Crescent Moon as a Slice of Lime

Luna Corona - Crescent Moon Billboard

It appears I’m the only person who ever thought about holding my bottle of Corona up to the moon.

Working with a team of astronomers, ad agency Cramer-Krasselt has created the “Luna Corona’, a billboard located on 15th Street and 9th Avenue in Manhattan, positioned to capture the crescent moon in the mouth of a bottle of Corona. The experience should be viewable from approximately 8:30 p.m. to 11 p.m. ET, assuming clear skies over NYC.

Luna Corona seems like a great idea for a mobile augmented reality campaign. Have Corona fans around the world capture the crescent moon using their smartphone camera, upload it with a #LunaCorona hashtag. Use each image’s GPS coordinates to designate each person’s personal beach (to bring in the campaign messaging). My apologies if this has already done, but there are certainly plenty of worse ideas out there.

[via Campaign Brief USA]

USA