AutoTrader UK Offers to Create Lego Version of Fans’ Favourite Cars

In a campaign kicking off this week, AutoTrader UK is asking fans to post pictures and stories of their favourite cars to Facebook, Twitter or Instagram with the hashtag #DrivenByMe. The winner each day will receive a version of their favourite car built using Lego.

The campaign was put together by London social media agency Krowd.

Monday – Austin Seven Mini
Tuesday – ’91 TVR S3

[via The Drum]