A new ad for Le Trèfle toilet paper shows one man’s obsessive quest to replace paper with digital in his home, constantly chiding his partner and child to use a digital tablet as the “better way” of creating art, leaving notes on the fridge door, playing a game or simply reading a book in bed.
But digital technology has it’s limits, and his whole mission unravels when he finds himself sitting on the toilet with nothing but an empty roll of toilet paper. Then it’s time for ‘Emma’ to get her revenge.
While there may not be a virtual bidet app, the toilet paper manufacturer has created a free iPhone app called ‘Où sont les toilettes?‘ that helps people find the nearest, and hopefully well-stocked washroom.
The ad was created by Leo Burnett France.