Billboard in Brazil Attracts and Kills Virus-Carrying Mosquitos

Mosquito Killing Billboard

A billboard on the streets of Rio de Janeiro is not meant to attract the eyeballs of people passing by, but to attract and kill millions of mosquitoes, which could be carrying Zika or other dangerous viruses.

The billboard was designed by Posterscope and Brazilian ad agency NBS, who have released the technical specs online for free under a Creative Commons license, with hopes that others will build their own devices.

The billboard can attract mosquitoes from 2.5 kilometers away by emitting a lactic-laced mist combined with CO2, that mimics human odor, sweat and breath. Once inside the sign, the insects are trapped, become hydrated and eventually die.

[via Motherboard]

Brazil

Luna Corona Billboard Captures the Crescent Moon as a Slice of Lime

Luna Corona - Crescent Moon Billboard

It appears I’m the only person who ever thought about holding my bottle of Corona up to the moon.

Working with a team of astronomers, ad agency Cramer-Krasselt has created the “Luna Corona’, a billboard located on 15th Street and 9th Avenue in Manhattan, positioned to capture the crescent moon in the mouth of a bottle of Corona. The experience should be viewable from approximately 8:30 p.m. to 11 p.m. ET, assuming clear skies over NYC.

Luna Corona seems like a great idea for a mobile augmented reality campaign. Have Corona fans around the world capture the crescent moon using their smartphone camera, upload it with a #LunaCorona hashtag. Use each image’s GPS coordinates to designate each person’s personal beach (to bring in the campaign messaging). My apologies if this has already done, but there are certainly plenty of worse ideas out there.

[via Campaign Brief USA]

USA

Shadow of ‘Game of Thrones’ Dragon Appears on Los Angeles Office Tower

Game of Thrones - Dragon Shadow

You couldn’t blame drivers in LA for slowing down or doing a double-takes as they saw what appeared to be the shadow of a huge dragon against the size of a Sunset Boulevard office tower. The billboard promotes Season 3 of Game of Thrones which returns to HBO on March 31.

But the dragon sightings aren’t just confined to the west coast, the shadow of one of Daenerys Targaryen’s dragons can also spotted in a NY Times spread earlier this week.

[via Screen Crush]

image via Reddit

Billboard Brazil Launches the On-Hold Jam Session

Billboard Brazil - On Hold Jam

So, it turns out that I am not the only person to try banging out the chords to Deep Purple’s ‘Smoke on the Water’ on the keypad of a telephone, much to the chagrin sometimes of the other people on the conference call. The ‘On Hold Jam Session’ campaign for Billboard Magazine in Brazil encourages just that kind of behaviour.

Media-buyers and agencies received a special direct mail piece complete with a cheat sheet of how they too, could play along with the ‘on-hold’ at the Billboard offices. The four songs included the aforementioned ‘Smoke on the Water‘, but Van Halen’s Jump, Survivor’s Eye of the Tiger and , Funkytown, a song that actually sounds like it may have been recorded on a keypad.

This initiative is a bit more tame, yet still as… ahem, hands on as the ‘Guitar-Pee‘, an interactive urinal complete with sensors that react to an… ahem, stream.

Both campaigns were created by AlmapBBDO, São Paulo.

Brazil

Your Rock & Roll Dream Is Just a Pee Away with the Urinal Guitar

Billboard Brazil Guitar Pee

It seems that lately men’s washrooms around the world are becoming gaming destinations. All it takes to play is a full bladder and a little bit of aim. In just the past few months I’ve posted examples such from the Amsterdam, Vancouver and São Paulo, Brazil.

In fact, the city of São Paulo is where the latest example of this trend has been rolled out. Guitar Pee (I would have called it ‘Urinal Hero’) is a promotion for the Brazilian edition of Billboard Magazine, the long-running industry publication of the music and entertainment industry.

The stunt is part of Billboard’s ‘Music. We Know it Comes from Everywhere’ campaign, and in this case the music is coming from a urinal that has been fitted-out with sensors that play a variety of guitar sounds when they are, well… peed on.

When a participant has completed their solo, a code appears on the digital display that corresponds to an MPee3 file (yes, they went there) posted at guitarpee.com. To listen to the recorded solos use your mobile phone or tablet.

The ‘Guitar Pee’ campaign was created by AlmapBBDO, São Paulo.

Via DeathandTaxesMag.com

Brazil