Your Rock & Roll Dream Is Just a Pee Away with the Urinal Guitar

Billboard Brazil Guitar Pee

It seems that lately men’s washrooms around the world are becoming gaming destinations. All it takes to play is a full bladder and a little bit of aim. In just the past few months I’ve posted examples such from the Amsterdam, Vancouver and São Paulo, Brazil.

In fact, the city of São Paulo is where the latest example of this trend has been rolled out. Guitar Pee (I would have called it ‘Urinal Hero’) is a promotion for the Brazilian edition of Billboard Magazine, the long-running industry publication of the music and entertainment industry.

The stunt is part of Billboard’s ‘Music. We Know it Comes from Everywhere’ campaign, and in this case the music is coming from a urinal that has been fitted-out with sensors that play a variety of guitar sounds when they are, well… peed on.

When a participant has completed their solo, a code appears on the digital display that corresponds to an MPee3 file (yes, they went there) posted at To listen to the recorded solos use your mobile phone or tablet.

The ‘Guitar Pee’ campaign was created by AlmapBBDO, São Paulo.



Newcastle Brown Ale Creates Shadow Art Billboard With 3000 Bottle Caps

Newcastle Brown Ale Shadow ArtTwo New York artists have used over 3000 Newcastle Brown Ale bottle caps to create this great piece of shadow art.

The billboard is part of the “The Lighter Side of Dark’ campaign created by ad agency Vitro, and is displayed in the Gaslamp district of San Diego this summer.

When seen in the day the small billboard looks like an unusual piece of artwork with random stacks of beer bottle caps nailed to its surface. Once the sun goes down and a spotlight is directed across it’s surface the artwork comes to life.

To see more of this type of shadow art check out these examples by Tim Noble and Sue Webster who create their art from strategically constructed piles of garbage.