Online Tool Connects Brazilian Students with American Seniors to Learn English

CNA Speaking Exchange

FCB Brazil has partnered with CNA language school for the “Speaking Exchange” project. The project is helping Brazilian students learn English by connecting them to American seniors for face-to-face online conversations. The pilot was launched at a CNA school in Liberdale ( a district within São Paulo), and connected with seniors at the Windsor Park Retirement Community in Chicago.

The conversations are recorded, then saved to a private YouTube address where it can be evaluated by the instructor.

As you can see from the clip, the relationships between the students and seniors go far beyond simply learning a new language.


[via AdWeek]

JWT Brings Justice League’s “Super Formula” to Kids at São Paulo Cancer Centre

JWT Brazil - Justice League Cancer Treatment for Kids

The prospect of undergoing chemotherapy treatment for the first time can be terrifying enough for adults, let alone kids. To help the children of the São Paulo’s A.C.Camargo Cancer Center, the creative folks of JWT Brazil enlisted the help of DC Comics’ The Justice league.

JWT worked with Warner Bros. to create a series of comic books in which Justice league characters recover their strength thanks to a “Super Formula”. The Super Formula was delivered via intravenous bag concealed within plastic covers branded with the logos of Justice league superheroes, including Superman, Batman, Green Lantern and Wonder Woman.

[via The Drum]


Worms Eat Away at Poster to Highlight Anti-Drug Message

Crack Consumes - Beetle Larvae

A campaign running at the Galleria do Rock (Gallery of Rock), a rock-themed mall in São Paulo, highlights the dangers of crack cocaine by showing the faces of people living with addictions literally being eaten away from the inside.

The posters printed on dough, contained hundreds of hungry beetle larvae that happily ate away at the poster, reinforcing the message “O Crack Consome” (Crack Consumes).

The campaign was created by São Paulo agency Talent.

Crack Consumes from Malabar Filmes on Vimeo.

[via The Denver Egotist]


Hanna-Barbera’s ‘Wacky Races’ Brought to Life in Ad for Peugeot 208

Peugeot Brazil - Wacky Races

Since 1956, the animation studios of Hanna-Barbera has produced dozens of classic animated cartoon series such as Yogi Bear, Huckleberry Hound, The Flintstones, The Jetsons, Scooby Doo and dozens more. In 1968 the studio produced ‘Wacky Races‘, a cartoon series featuring 11 different race teams competing for the title of “World’s Wackiest Racer.”

From the dragster-styled ‘Turbo Terrific’ driven by Peter Perfect, to the #00 Mean Machine driven by Dick Dastardly, each one of the 11 vehicles was created with it’s own unique style and extra features.

The wacky vehicles featured in the show are brought to life in a new TV commercial playing in Brazil for the Peugeot 206. In the ad the driver of the Peugeot uses the car features to avoid the mayhem caused by the wacky race teams, eventually arriving to offer timely aid to Penelope Pitstop.

The ad conceived by Young & Rubican, was filmed in Spain and directed by Antoine Bardou-Jacquet for Partizan.


Octopus Bonds with Boy in Quirky Mitsubishi Brazil TV Spot

Mitsubishi ASX Octopus

In a quirky new spot for the Mitsubishi Brazil, ad agency Africa and director Martin Hodara follows the story of a boy who grows up with an octopus attached to his head.

The story follows the boy through his teen years to adulthood, until one day the octopus spots a Mitsubishi ASX and makes the leap, leaving the man with a great head of hair somehow (no suction prints). I’m thinking he’ll regret the hasty decision in a few miles.

[via Ads of the World]