Drivers heading downtown to Reykjavik were in for a surprise as they entered the looping the on-ramp for the Miklabraut (the highway that connects the suburbs to the city centre). The bland grayness of the asphalt had been transformed to a vibrant bright pink overnight.
What they may not have known at the time was that when viewed from high above, the on-ramp had become as the world’s largest pink ribbon. (I’ll call it that until I hear different)
It was part of the campaign to raise awareness of breast cancer, created the ad agency Brandenburg.
[via Creative Criminals]