Bulmer’s Partners with ‘Knit the City’ for Apple Orchard Yarn Bomb

Bullmer's #LiveColourful

A few lucky Bulmer’s Twitter followers will see their profile names transformed into knitted art pieces by London ‘yarn bombers’ Knit the City. The pieces will be knitted together to create a knitted wrap for one of the apple trees in Bulmer’s Herefordshire orchard.

The campaign created by We Are Social also includes a competition encouraging Twitter, Facebook and Instagram users to share their own colourful yarn-bombs.

[via Marketing UK]