Mark’s Transit Ads Promote Discounts Based on the Day’s Forecasted Low Temperature

Mark's Temperature Discounts

Weather in the Toronto area this January has been downright frigid, but that’s good news for shoppers as the colder it gets outside the more they can save at Mark’s Work Wearhouse stores. A daily discount is tied to the day’s forecasted low, with a -15 C reading earning people a 15% discount.

The discounts are being promoted on 40 digital displays that display the real-time temperature pulled from data for downtown Toronto from World Weather Online.

The campaign was created by Mark’s agency Sid Lee working directly with Astral Out-of-Home on the execution.

[via Media in Canada]


Gatorade Surprises Sledge Hockey Team with Visit from NHL Stars

NHL stars Sidney Crosby, Claude Giroux, Scott Hartnell, Logan Couture, Nathan MacKinnon and Ryan Miller surprised members of the Mississauga Cruisers’ sledge hockey program as part of Gatorade’s #WinFromWithin campaign. The members of the sledge hockey team – several of which were part of Canada’s 2014 Sochi paralympic team – were told that they were being filmed for a documentary before being surprised by the NHL stars.

The campaign was created by TBWA\Toronto

[via Agency Spy / Strategy]


Ski Resort Gives Away a Truck Load of the White Stuff in #SendMeSnow Contest

Brimacombe - #sendmesnow

The weather during the Christmas holiday in Southern Ontario were definitely not winter like this year. Rain, fog and temperatures approaching 10 C guaranteed that no one in the area would be experiencing a white Christmas.

But Brimacombe Ski Resort, located 45 minutes east of Toronto, managed to deliver the next best thing to Jackie Robinson and her family, thanks to a large dump truck full of man-made snow collected from the ski hill.

The #SendMeSnow contest rules were simple. Provide a compelling reason why you should be sent a load of snow, and live within 150km of Brimacombe.

On December 23, the large truck backed up to the Bowmanville family’s front lawn and dumped 25 yards of snow on the green grass, providing a winter playground for Robinson’s kids and their friends. A simple idea, well executed by the team at Brimacombe.

[via Facebook]


Acrobats and Jugglers Surprise Shoppers at Quebec Metro Store

Shoppers at a Metro Plus location in Ste. Julie, Quebec were given a holiday surprise thanks to a circus-themed performance arranged by the grocery chain. The event included acrobats, jugglers, and a high-wire act, as well as a children’s choir and lots of holiday food.

The campaign crated by Publicis Montreal is part of Metro’s “28 Days of Surprises” holiday campaign. The stunt was organized by 45 Degrees, a division of Cirque du Soleil.

[via Grocery Business & Strategy]