Female Inventors Compete to Turn Refrigerators into Electric Race Cars in Ice Box Derby

ComEd - Ice Box Derby

ComEd, the largest electric utility in Illinois has partnered with Girls4Science, the Girl Scouts of Greater Chicago and Northwest Indiana and the Chicago Urban League for the Ice Box Derby, a six week challenge inviting 31 aspiring young female inventors (ages 13-18) to turn recycled refrigerators into electric race cars.

Fans can watch the progress of the teams; PinkVenom, Vehicool, ChillCrew, NerdsofSteel, SonicDoom, and GirlsonIce at the Ice Box Derby website. Over the next six weeks, the teams along with engineering mentors from ComEd, will use their STEM skills to work on developing the chassis, electric engine, steering and aerodynamics. On August 23rd, the teams will race head-to-head to see which team takes the STEM Cup.

The agency behind the campaign is Leo Burnett, Chicago.

[via WrlWnd]

United States

McDonald’s Salute Blackhawks’ Victory with Hockey Stick Fries Bus Shelter

McDonalds - Go Blackhawks

Ad agency Leo Burnett and the McDonald’s operators of Chicago and Northwest Indiana, unveiled a fitting tribute to the hometown Stanley Cup champions Chicago Blackhawks with a series of bus shelter displays featuring hockey sticks that looked like french fries. As part of the campaign the agency and McDonald’s will make a donation of hockey sticks to local youth hockey programs.

[via Chicago Business Journal]


PUBLIC Hotel's 'Get a Room' Stunt Rewards Chicago's Canoodling Couples

PUBLIC Hotel - Get a Room

Chicago’s PUBLIC Hotel, first opened in 1926 as the Ambassador East Hotel, was purchased in 2010 by Ian Schrager. Schrager spent $35 million refurbishing the hotel before re-opening it last September.

On August 11, comedian Michael McNamara and a video crew hit the streets of Chicago looking for couples they could find holding hands, kissing, hugging or other public display of affection. (public hotel: get it?)

It was the perfect opportunity to reward the couples with a room at the hotel, or dinners in the Pump Room and cocktails at the Library Bar.


Sharpie Showcases Fan Creations in California Wives' Music Video

Sharpie - California Wives

Up-and-coming bands doing co-promotions with major brands is becoming commonplace these days, and this past week Sharpie debuted their project with Chicago band California Wives on the 2012 MTV Video Awards.

The video for ‘Purple’ features the band performing in front of dozens of monitors flashing the artwork that had been submitted to the Sharpie Gallery. Fans can use the Shazam app while watching the music video to get access to a free download of the song.

Shortly after the video premiere, Sharpie launched an interactive site where fans could create their own mashup of the music video by uploading their own images at startwithsharpie.com.

The project was created by the Chicago office of DraftFCB, and was directed by Ben Flaherty.


Nissan Laughs It Up with Second City for 12 Hours of Facebook Improv

Nissan - 12 Hours of Improv

In the hands of skilled and creative comedy minds, improvisation can produce magical unexpected results. And few do improvisational comedy better than the performers at Second City. I’m lucky enough to work just a block away from Second City’s Toronto theatre, and have attended their Thursday night improv performances several times.

Over the past 50+ years comedy legends such as Dan Ackroyd, John Belushi, Gilda Radner, Bill Murray, John Candy, Martin Short and dozens of others have developed their skills on the Second City stages in Chicago and Toronto.

August 20 starting at 11am CST, present day members of Chicago’s Second City will perform live improvised music videos on the Nissan Pathfinder Facebook page in the ‘12 Hour Improv-tastic Road Trip‘. Visitors can offer suggestions and enter to win one of two trips to see The Second City in Chicago or Toronto.

And, as for the connection between the Nissan Pathfinder and improvisational comedy? I have no idea. But, the press release mentions that it’s about next gen improv for the next gen SUV.