Massive Christmas Tree Built with Lego Products Lights Up Sydney Mall

Pitt Street Mall in Sydney, Australia is the location of a giant Christmas tree specially constructed with a combination of Lego and Duplo bricks. The tree which stands at nearly 33 feet tall weighs 3.5 tons and took 1,200 hours to complete.

The display also features a pile of gifts, a koala and Santa Claus standing along side a surfboard all built from Lego.

[via Nerdist]


Dad Dance Crew Shake Things Up in Christmas Jumpers for Sainbury’s

In the UK they’re simply known as Christmas Jumpers, while here in North America we’re happy to call them ugly Christmas sweaters, and they’re big business too. If you’re not ready for the pressure of full-time Christmas sweater ownership you can even rent one from online retailer Rent the Runway.

UK retailer Sainbury’s is promoting it’s collection of holiday sweaters with a clip of dad dance crew, The Christmas Jumpers (actually a real crew of professional dancers), getting down to a dub-step remix of Tchaikovsky’s ‘Dance of the Sugar Plum Fairy’.

If you can’t get enough of the track, a full length version is available for download on SoundCloud.

[via Sainbury’s Tu Style Blog]


JC Penney puts the ‘Gift of Giving’ into its Customers Hands

The phrase, “it’s better to give than it is to receive”, isn’t just a frequently misquoted verse in the bible. Science has proved it correct over and over again in studies such as one conducted at the University of British Columbia, in which social psychologist Liz Dunn gave students envelopes containing money. The students were told they could spend the money on themselves or spend the money on someone else. Those who gifted the money to others turned out to be happier at the end of the day.

As part of JC Penney’s Just Got Jingled holiday campaign, a clip titled ‘Gift of Giving’, JC Penney puts the theory into practice by asking customers to approach a stranger and offer to buy them anything they want in the store. The results are predictably heartwarming and well worth watching.

The video is supported by the Just Got Jingled website and a ‘Random Acts of Jingle‘ Pinterest board.

The campaign was created by Victors & Spoils and the Evolution Bureau.

[via The Denver Egotist]

United States

WestJet Brings Christmas Miracle to a Small Dominican Republic Village

In 2013 WestJet ‘nailed it’ with the video ‘WestJet Christmas Miracle: real-time giving‘, which featured passengers telling a blue-suited Santa Claus what gifts they would like for Christmas. While the flight was in the air, WestJet employees on the ground scrambled to find all the gifts, surprising the passengers upon arrival.

Since being posted the video has amassed over 36 million views, and won two Cannes Lions for agency studio m.

This year, WestJet and studio m brought the Christmas Miracle concept to the small community of Nuevo Renacer, near Puerto Plata, Dominican Republic. Since 2012, WestJet and its employees have worked in the area with Canadian charity Live Different to build new homes for several deserving families.

Why We Did It

[via WestJet blog]

Canada Teams with Vespa for Last-Minute Christmas Gift Delivery Service

Zady Partners with Vespa for Operation Santa

UPS may have had some hiccups getting packages delivered before Christmas, but wasn’t taking any chances with its customers in the Manhattan and Brooklyn area.

The online store teamed up with American Vespa to launch “Operation Santa”, a free delivery service using scooter-riding couriers dressed like Santa Claus.

[via Fashion Times]