Coca-Cola Fair Play Machines Brings Together Rival Football Fans in Milan

Coca-Cola - Fair Play Machines

Sports rivalries can bring out the worst in some people, they can turn friends, neighbours and even family against one another. In Milan this rivalry is intensified as two of the world’s greatest football teams, Inter Milan and A.C. Milan, are both based in the Italian city.

On December 23rd, for the 2013 Derby Della Madoninna, Coca-Cola installed two special vending machines on opposite sides of the San Siro Stadium. The machines, which were connected by an audio and video feed, could only dispense a free coke to the machine on the other side of the stadium.

The agency behind the project was McCann Worldgroup Milan.

[via Agency Spy]

Italy

Coke Zero’s Ugly Holiday Sweater Generator Will Leave You in Stitches

Coke Zero - Ugly Sweater Generator

The ugly Christmas sweater has become as much a part of the modern holiday season as secret Santas, awkward office party passes and those reindeer antlers that people put on their cars.

What started as an ironic statement about ’80s holiday fashion has since gone mainstream now with dozens of online sites and trendy boutiques offering up the best of the worst ugly holiday sweaters.

Coca-Cola and it’s agency Droga5 have jumped all over the trend and have launched the Coke Zero Sweater Generator. Customize your sweater by choosing the color, patterns and decorative elements.

Whether you decorate your sweater with porpoises, snow cobras, dinosaurs or roasted turkeys, you’ll want to share your creation with your friends. The top 100 vote getters by December 1 will actually have their sweater produced just in time for the holidays.

[via Ad Age]

USA

Dance-Powered Coca-Cola Machine Unveiled in Korea

Coca-Cola Dance-Powered Vending Machine

It used to be that all you needed to complete a successful transaction at a Coca-Cola machine was to insert the correct amount of coins. But, recently Coca-Cola machines are asking for hugs, signs of affection and friendship in exchange for a free bottle.

The latest example of an interactive Coca-Cola machine was launched recently in a theatre complex in Korea. People passing by, were invited to mimic the dance moves of Korean boy-band 2PM to earn a free Coca-Cola. Dancers were then able to share pictures of their dance movies to Facebook, Twitter and me2Day.

[via AllKPop.com]

South Korea

Action-Packed Coke Zero Ad Hums Along to James Bond Theme

Coke Zero - Unlock The 007 In You

Skyfall, the 23rd movie in the James Bond series, and the third to star Daniel Craig, is set for release in late October, and Coke Zero is one of several brands that have partnered up to promote the latest installment of the spy franchise.

One of the constants throughout the series has been the James Bond Theme music, written in 1962 for ‘Dr. No’ by British composer Monty Norman and arranged by John Barry.

In this new Coke Zero ad created by Publicis Paris, the drama and action plays out to the James Bond theme song sung and hummed by the characters.

I’m not sure I can picture 007 sitting down at a casino bar and ordering a Coke Zero, but it’s been reported that he’ll be sipping a Heineken in Skyfall. I’m sure we’ll still see Bond order his signature drink, the vodka martini, shaken, not stirred.

France